Thoughts, insights and analysis of the May 2012 African Top Twits list

Posted on May 13, 2012

This post cover some thoughts, insights and analysis of the Top Twits list (May 2012 Africa’s Top Twits) I posted yesterday. Each of the headings provides an anchor for some tidbits and discussion around that bit. Browse through as you will. I would highly recommend you open either the PDF or Excel document when going through so you can let the information talk to you and come up with your own interpretations and insights.

Overall uptake of twitter

It is interesting to see the continued phenomenal growth of Twitter. While the top African twitter user (@pastorchrislive) hasn’t grown much there is massive growth in the top 10 below him. Previously second place had 243 861 followers, now that has grown to 615 332 and where previously (August 2011) 117 357 followers would have got you into 10th place, now just 8 months later that won’t even crack the top 50.

In the top 50 you would need to be more than doubling your following in the period just to hold onto your spot. And its not just those accounts that have small followings that are growing at these high rates (off a small base) but many in the top 10 have growth rates of 250% to 350%.

 

Bands 5/12/2012 8/31/2011 Growth Growth %
1   1,062,297   1,038,830     23,467 2%
2      615,332      243,861   371,471 152%
10      363,226      117,357   245,869 210%
50      120,941        59,003     61,938 105%
100        61,521        36,422     25,099 69%

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